Best Geofencing Companies
Geofencing is a location-based marketing technique designed to attract and engage a local, targeted audience. Many businesses find success by partnering with a geofencing marketing company to implement this approach effectively.
It works by creating a virtual boundary around your business, using GPS technology, and sending a push notification or advertisement to the targeted customer’s mobile device once they cross the boundary.
Setting up geofencing can be simple. For example, you can launch location-based ads through Google Ads. However, if you need assistance evaluating the data you capture via geofencing and tailoring your strategy accordingly, consider working with marketing professionals.
A marketing company with geofencing expertise can help you optimize your campaign and maximize your reach. Keep reading to learn about geofencing marketing, or search our site for your next business partner.
Recommended Firms
GroundTruth
GroundTruth is a leading location-based marketing and advertising platform that specializes in geofencing solutions. They help businesses reach their target audience through precise location data and insights. Their services include audience targeting and detailed analytics to measure campaign effectiveness. GroundTruth’s technology empowers brands to connect with consumers in meaningful ways based on their real-world behaviors.
Blueshift
Blueshift provides an AI-powered customer engagement platform that leverages geofencing technology to enhance marketing efforts. Their solutions allow businesses to deliver personalized content and offers based on customer locations. With a focus on data-driven marketing strategies, Blueshift helps brands optimize customer interactions across various channels. The platform is designed to improve customer retention and drive sales effectively.
Foursquare
Foursquare is a prominent location technology company that provides geofencing and location intelligence services for businesses. They offer tools that enable brands to understand consumer behavior through location data and insights. Foursquare’s geofencing capabilities allow businesses to create targeted advertising campaigns based on user locations, enhancing marketing effectiveness. Their analytics solutions provide valuable metrics to measure success.
AdMobilize
AdMobilize specializes in real-time audience measurement and geofencing technology for digital advertising. Their innovative solutions help businesses capture data on consumer interactions in physical spaces. By leveraging geofencing capabilities, AdMobilize enables brands to engage customers effectively through targeted campaigns based on location insights. Their analytics tools provide actionable metrics to enhance marketing strategies and ROI.
Reveal Mobile
Reveal Mobile focuses on delivering location-based marketing solutions through their geofencing technology. They provide businesses with insights into consumer behavior by analyzing foot traffic patterns and engagement metrics. Reveal Mobile’s services empower brands to create targeted campaigns that resonate with their audiences based on real-world behaviors. The company aims to bridge the gap between digital advertising and offline consumer interactions effectively.
How geofencing helps businesses
Geofencing allows businesses to advertise their products, services, or special deals to potential customers when they’re close by and likely to purchase something.
Businesses of any size and industry can implement geofencing techniques, including brick-and-mortar locations and e-commerce companies.
For example, Starbucks executes geofencing well by sending personalized push notifications to customers when they’re near a store. Uber uses geofencing to advertise its services to travelers arriving at airports.
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What are the advantages of geofencing?
Here are some of the advantages of geofencing:
- Collect real-time data: You can use geofencing to collect real-time data on your target consumer’s behavior. Apply this data to your strategy and alert customers to sales when they’re within your geofence boundaries, or send them ads at the right time.
- Save money: Geofencing allows you to target an audience most likely to visit your location. You can avoid wasting advertising resources on customers who aren’t local or likely to purchase your product.
- Beat competitors: You can set a geofence around your competitor’s location. When potential customers visit a competitor, send them a notification and entice them with a better offer.
- Encourage impulse buys: Many customers make purchases on a whim. If they enter your virtual boundary and receive a notification for an irresistible offer, they’re much more likely to stop by your store than if they’re at home or further away.
- Spread your brand: Have you recently opened your doors in a new location? Geofencing can help local customers gain awareness of your presence. It can also pique their interest.
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How to choose a geofencing marketing company?
The right marketing partner can bring more customers to your business and an impressive ROI. Follow these steps to choose the best geofencing marketing company for your needs:
- Review their services and experience: Look for a company that has experience implementing location-based marketing strategies. An experienced full-service marketing company can be an excellent option if you want to expand or evolve your strategies beyond geofencing.
- Determine if they provide detailed reports: The only way to know if geofencing generates revenue is to have the data to prove it. Your marketing partner should regularly report the results of geofencing efforts and mention their reporting capabilities upfront.
- Evaluate the company’s pricing options: Explore their pricing plans to find solutions that fit your budget. A marketing firm should be transparent about their pricing and make it easy to determine if their services are affordable.
- Schedule a consultation: Once you’ve identified your top choice, schedule a consultation to get a better sense of what they offer. During the consultation, your potential partner should take time to understand your needs and goals and provide an expert recommendation on the next steps.
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Five things to consider when partnering with a geofencing marketing company
Before making your partnership official, consider the following:
- Reputation: Look at the company’s clients’ reviews, case studies, and testimonials to learn about the experiences others have had with their services. Check their reputation with credible sources like the Better Business Bureau. Also, consider if they’ve won awards or other forms of recognition.
- Process: What is their process? How does this fit in with your goals, objectives, and timelines? Your partner should clearly outline every step of their process and be eager to answer your questions.
- Team: Consider who will be working on your campaign. What experience and industry knowledge do they offer? What is the purpose of their role, and how will it move your campaign forward? It’s also important to know who your point of contact will be and if they’ll be available to offer support when you need it.
- Transparency: Is the company transparent about pricing, plan options, process steps, and expectations? Do they provide access to the data collected so you can evaluate their results and collaborate with them to improve your campaign? You should feel satisfied with the level of visibility they provide.
- Customization: The marketing company should be willing to develop a custom plan that suits your unique needs and budget. They should also recommend a tailored solution based on competitor and current market research. Their goal should be the same as yours — to drive revenue for your company.
FAQs about the best geofencing marketing company
Check out our FAQs below to learn more about geofencing, or browse our site for additional tips on finding the best marketing firm for your needs.
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Is working with a geofencing marketing company worth it?
Working with a marketing firm is worth it if you’d rather outsource the technical aspects of geofencing.
A full-service marketing company will integrate geofencing with your campaign, providing a well-rounded strategy to improve your local SEO, attract more customers, and propel your growth.
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How much do geofencing services cost?
Businesses spend an average of $1500 to over $32,000 monthly on geofencing marketing. That said, geofencing pricing varies depending on the services included in your plan and the agency you’ve partnered with.
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What services are included in geofencing marketing?
Services depend on how comprehensive your marketing plan is. Geofencing services can include everything needed to run effective local ads, including a custom strategy, conversion tracking, competitor research, and campaign monitoring.