Top Game Design Companies
Gamified media is the future of marketing. While that statement may seem bold, game-related industries indeed continue to boom. Even in an ever-changing market, one thing is for sure—people love fun.
So, how can businesses get a piece of the gamified action? Enter game design companies.
Recommended Firms
Epic Games
Epic Games is a leading video game and software developer known for creating the Unreal Engine and popular titles like Fortnite. Founded in 1991, they focus on innovative technology and engaging gameplay experiences. The company also offers a robust marketplace for developers to share and monetize their creations.
Riot Games
Riot Games is renowned for its flagship title League of Legends and has expanded into various gaming genres and platforms. Founded in 2006, the company emphasizes player-focused development and has built a strong community around its games. They are also heavily involved in the eSports scene, organizing tournaments globally.
Insomniac Games
Insomniac Games is an award-winning video game developer known for creating critically acclaimed franchises like Ratchet & Clank and Spider-Man. Established in 1994, they focus on high-quality storytelling and innovative gameplay mechanics. The studio is dedicated to fostering a creative environment for its employees to thrive.
Zynga
Zynga is a pioneer in social gaming and mobile game development, best known for titles like FarmVille and Words With Friends. Founded in 2007, the company focuses on creating engaging multiplayer experiences that connect players worldwide. Zynga leverages data analytics to enhance gameplay and user engagement across its platforms.
Naughty Dog
Naughty Dog is an acclaimed video game developer recognized for its narrative-driven games such as The Last of Us and Uncharted series. Founded in 1984, the studio emphasizes storytelling and character development within immersive environments. Naughty Dog has received numerous awards for its innovative approach to game design and player experience.
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Five things to consider when partnering with game design companies
When you’re looking to gamify your offerings, here are five essential points to consider:
1. Knowledge and experience
Consider the game development company’s experience and quality management processes. Ensure they have what it takes to gamify your systems without glitches that could backfire.
2. Budget and pricing
What’s your budget for gamification? Most web development services have competitive pricing. Check that their offerings are within your price range, but where possible, be open-minded because these services are worth the money.
3. Communication and customer support
Ensure the company is receptive to your business’s needs and willing to accept feedback and make necessary amendments. Good customer support indicates that the game design company takes your goals seriously.
4. Previous work
Look at their portfolio to ensure they’ve worked with similar companies or previously created programs for businesses. Game design marketing is different from design for games because it emphasizes customer engagement.
5. Cultural fit
Find a game design company whose beliefs and work ethic align with yours. It creates a productive and positive work environment.
FAQs on the best game design companies
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How do game design companies help businesses?
Now, you might wonder how consoles, character skins, and hit points can help improve your business. While the aesthetics of games are enjoyable, people love gaming because of the rewards. Companies can gamify their offerings and marketing programs to make them just as fun and rewarding.
With about 2.6 billion gamers globally, organizations can stay ahead of the curve by partnering with game design companies. Here are some of the ways game design companies help businesses:
- Create a memorable branding strategy: Gamified functions provide a memorable experience that users are more likely to enjoy. They’re also inherently shareable, which expands your reach organically.
- Increase brand engagement: Gamification makes users invested in the experience and promotes engagement with your brand.
- Improve acquisition and loyalty: Gamified experiences like rewards give potential customers a reason to complete tasks like signing up for your newsletter. They also boost retention by keeping people coming back for more.
- Gain invaluable insights: Gamifying User Experience (UX) provides insight into behaviors and preferences, which help you tailor your offerings to suit their desires.
- Build a sense of community: Similarly to when a group of players passes through a level, gamification creates a sense of community among customers and deepens their connection to the brand.
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What are some famous examples of gamified marketing?
Gamification turns even mundane tasks into fun and possibly addicting events.
Most small, medium, and large businesses can use game design companies to improve their UX. Here are three examples of gamified marketing used by renowned organizations:
Duolingo
This language-learning platform gamifies learning. Users earn points for advancing through levels. The app also has a leaderboard where people compete against players worldwide, promoting a sense of community.
Domino’s Pizza
The “Pizza Hero” app enables users to create their own virtual pizza and order their creations in real life. It’s a fun way to encourage people to make a purchase, keep customers engaged, and drive up orders.
Nike+ Run Club
The Nike+ Run Club app allows users to track runs and participate in global challenges. People associate the brand with fitness, which fosters loyalty among consumers.
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How do you choose the game design companies?
Choosing the right game design company for your business needs helps you meet your goals on your preferred platform. For example, if you’re looking to advertise your products on Twitch, you’ll want to work with a company that understands how that platform works and has experience with it.
Here are four steps to choose the best game design companies:
- Decide on your business objectives and the platform you want to work with.
- Find a game design company specializing in that platform and ensure they create mobile-compatible works.
- Check that the company’s design style matches your aesthetic.
- Request a sample if applicable and decide if the company can help you meet your business needs.
If you’re unsure where to start looking for a game design company or any other B2B services, Firms.com is a great place to search. You’ll be able to find the best B2B assistance from social marketing companies to mobile app development companies.