Best PR Firms of 2024
You’ve heard about the powers of public relations (PR) and how it can help companies in times of crisis. You may also think of PR as beneficial for major public corporations or large multinational companies.
The fact is, a PR firm can assist your business with various outreach campaigns and is suitable for any size company.
Recommended Firms
Edelman
Edelman is one of the largest and most recognized public relations firms globally. Founded in 1952, they specialize in strategic communications and reputation management across various sectors. Their data-driven approach helps clients navigate complex challenges and build strong relationships with their audiences.
Weber Shandwick
Weber Shandwick is a leading global public relations firm known for its innovative approach to brand strategy and digital marketing. Established in 2001, they help clients engage with their audiences through effective communication strategies and creative campaigns that drive results. Their expertise spans various industries including healthcare, technology, and consumer goods.
FleishmanHillard
FleishmanHillard is a global public relations and marketing agency that provides comprehensive services to clients across multiple sectors. Founded in 1946, they focus on building strong brands through effective storytelling and strategic communications. Their team specializes in crisis management and reputation building to help organizations thrive in competitive markets.
Burson Cohn & Wolfe (BCW)
Burson Cohn & Wolfe (BCW) is a global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe. Established in 2018, they provide integrated communications services that include public relations and digital marketing strategies tailored to client needs. Their expertise helps organizations effectively manage their reputation and engage with stakeholders.
Ketchum
Ketchum is a global public relations firm that specializes in strategic communications and brand building. Founded in 1923, they offer a range of services including media relations and digital engagement strategies. Their innovative approach helps clients connect with their audiences and enhance their brand reputation through effective storytelling.
How PR firms help businesses
People need to know that a business exists so they can talk about it, visit its online profiles, and engage with it. More engagement can result in more sales and, ideally, repeat customers. All businesses need good PR in one way or another, whether to communicate with their followers or build good relationships with industry influencers.
Grows brand authority
New companies may need time to build authority. PR vendors are experts in the field, creating targeted content that startups may be unable to do independently.
Generates new leads
Generating new leads can benefit many companies, including recruitment agencies, accounting, and law firms. PR companies can help businesses gain new followers and subscribers by creating customized content.
It helps with SEO
A business can always have more website traffic, and PR firms can supercharge the process. For example, roofing and small electronics companies can attract more site visitors through “Featured in” footers.
Boosts credibility
PR firms know where to search and knock to get your business noticed. They streamline the process by collaborating with quality platforms.
Targeted crisis management
A crisis can be minor or major and can happen to any company of any size. A good PR service provider will know how to navigate such situations with transparent, ongoing communication.
Good for your bottom line
When the public trusts a company and sees its content on credible platforms, they start to know, like, and trust it. Building good business and public relations can enhance your brand and boost revenue.
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How do you choose the right PR firm?
When choosing a PR firm, it’s good to consider your business requirements and whether the vendor can fulfill them. Here are some tips on how to choose the right PR firm for you:
- Identify your goals and expectations -Determine your objectives and areas of focus. Do you primarily want brand reputation assistance, or would you like to know about industry awards?
- Consider the firm’s reputation -Reputation is critical. Look at their website and see what people say about them, or ask fellow business owners in your circle if possible.
- Invite your employees for feedback -Have members of the PR firm meet some of your marketing employees, then ask your team for feedback. The vendor will work with them, so strong collaboration is vital.
- Ongoing digital and industry expertise – Look for a firm that stays current with the latest technological and industry developments. The digital arena is constantly changing, and so are consumer expectations.
Though many firms would be enthusiastic to work with you, avoid ones that overpromise or cannot back up their promises with data. Optimism is good, but overpromising can lead to clashes and wasted money.
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Five things to consider when partnering with PR companies
It’s important not to jump straight into the deep end. Examine a few firms and select a top three or five that match your vision. Some things to consider can include:
- Their connections to the media – Strong relations with media personnel can indicate that the PR company knows who to liaise with. It can also show that they’re not new to the industry.
- Effective communication – As you search for the right service provider, note how long the various firms take to follow up with you and how they do it. This can be a good indication of how they’ll communicate once you hire them.
- Varied niche expertise – Focusing on one niche can be good but sometimes narrows creativity and strategy. A varied approach brings new concepts to the table.
- The person in charge of your account – It can be beneficial to have a seasoned expert manage your account, whereas a graduate can bring fresh ideas. Consider who’ll be in charge of your account and whether you’re comfortable with it.
- Leveraging your existing brand presence – Chances are you already have some content. A PR vendor who’s adaptable to your existing strategies and leverages them shows flexibility.
FAQs about the best PR firms
Using the services of a PR firm can add value to your company, increasing your reach and enhancing your reputation. However, it will also be an investment, so having more questions is natural. We’ve compiled this FAQ section to answer some more questions you may have.
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Is working with PR firms worth it?
It’s worth working with PR firms as you’ll be partnering with subject matter experts who have vast knowledge about the media and how it works. They can differentiate your brand from the competition by building authority and trust.
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How much do PR companies cost?
The average monthly cost for PR is $8000 for most agencies. If the firm charges by the hour, you’d pay anywhere from $25-$150. The costs primarily depend on the depth of the PR campaign, the type of service, and the size and expertise of the agency.
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What do PR services include?
PR firms can offer a host of services, such as:
- Public affairs and brand reputation
- Event management and sourcing awards
- Crisis management and communications
- Digital marketing and campaigns
- Press releases and media relations